Leadership team strengthened

Autumn 2018 sees SDNsquare having firmly established itself as a trusted technology partner for companies embracing the shift to IP in production. With a mature product that has proved itself at major global events, the business is ready to grow and prosper with the addition of new developer capacity and a strengthened leadership team.

GRID is SDNsquare’s patented network control solution that makes designing and managing IP networks for media affordable and easy. GRID demonstrated its capabilities to a live and worldwide audience as one of the underlying technologies that delivered the biggest winter sports event of 2018.

GRID is at the heart of a long-term cooperation/partnership established between SDNsquare and Euro Media Group. EMG has placed its trust in SDNsquare to provide the advanced technology needed to realize its “OBjective 2020” vision of modular, scalable IP-based media production across its European fleet of OB trucks and flypacks.

 Henry Alexander

Henry Alexander

Business development at SDNsquare receives a boost with the arrival of Henry Alexander, who brings 20 years’ experience in broadcast, media and IT. In addition to providing strategic broadcast consulting, he has been Head of Broadcast Operations and Mobile Productions for the Belgian public service media organization RTBF and Senior Vice President Market and Products at EVS. His strategic and operational expertise in international sales, product development and executive management will help to consolidate SDNsquare’s place as an industry leader in IP network orchestration.

SDNsquare co-founder Lieven Vermaele will work alongside Henry Alexander until the end of 2018, after which he will take up a new position as COO of Belgian public service media organization VRT. He will remain close to the leadership team at SDNsquare, where he will stay on as Chairman of the Board and a key shareholder. Henry Alexander will become CEO of SDNsquare as of January 2019, working closely with CTO and co-founder Luc Andries.

Why SDNsquare?

Our goal is to solve the storage and networking challenges faced by companies that deal with bulk data such as large files and unpredictable streams, for example in the media or medical sectors.

SDNsquare was launched with the combined expertise of the VRT (Belgium’s main TV broadcaster), iMinds - IMEC (research institute for innovation in ICT) and the University of Ghent. So our experts draw on decades of experience in broadcast and media application workflows.

Our mission is to be a trusted technology partner and to empower customers and solutions providers with best-in-class and predictable performance, easy management and a transparent return on investment on their IP infrastructure.


SDNsquare guarantees performance, reliability and scalability for network, storage and data centres.

We enable your mission-critical environment to run smoothly, even with the increasingly large files, bulk data transfers and rapidly growing traffic that networks have to cope with.

Our media and IT professionals have focused on solving the challenges associated with media files, developing cost-efficient solutions that can scale to all your future needs.

SDNsquare, headquartered in Belgium, has a global reach through its growing network of partners.

Our People

Research, Media & IT

SDNsquare is rooted in the media industry. It grew from the research lab of VRT (Belgium’s main TV broadcaster) and the University of Ghent. Our experts have a unique expertise in consultancy for both the industry and broadcasting stations.

We know broadcast and media. We know IT and IP.

Management & Team

SDNsquare’s experts and scientists combine decades of experience in both IP and SAN network technology, storage systems, media applications and integration. As a highly dynamic team, we develop future-proof solutions for bulk data environments.



Lieven Vermaele

Lieven Vermaele

Co-founder and managing director of SDNsquare, for six years Lieven was the Director of Technology & Innovation for the European Broadcasting Union (Eurovision). He previously spent a similar period at the Belgian Flemish public broadcaster VRT. He also worked for the telecoms company Alcatel Lucent.

With a proven track record of success in strategic and transformation projects in the media technology domain, Lieven's passion is to ensure that media organizations are able to operate within the optimal technical frameworks in terms of cost-effectiveness, maximizing their audience and reach, and enhancing the media consumer’s experience.

Luc Andries

Luc Andries

Co-founder and chief technology officer of SDNsquare, Luc joined the world of broadcast at VRT in 1998, after 15 years of experience in research and development and computer integrated manufacturing in the connector industry.  At VRT he worked first as a network and storage specialist in the IT department and later as infrastructure architect in the research lab where he was appointed as top expert in 2005.

Luc's considerable expertise in storage and network technology helps SDNsquare to develop rock-solid solutions for its digital media customers.